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Apple’s Back to School campaign kicks off in Europe when you buy a Mac or an iPad



Apple’s Back to School campaign kicks off in Europe when you buy a Mac or an iPad

Apple has launched its Back to School campaign in Europe for those looking to purchase a new iPad or Mac. Customers in Europe can now enjoy a free Apple gift card when purchasing an eligible device.

EU and UK students can receive a €150/£120 gift card when they buy a MacBook Air, MacBook Pro or iMac. Those who purchase an iPad Air or iPad Pro will be eligible for a gift card for a lower amount. Gift cards can be used to purchase other Apple products or accessories.

UK students can also get discounts on Apple Pencil, Smart Keyboard or get 20% off Apple Care+ when they verify their UNiDAYS eligibility through the Apple Education portal. These shoppers can take advantage of an educational discount in addition to the gift card.

Some other markets in Asia are running a back-to-school promotion that includes a free pair of second-gen AirPods with equally eligible Macs and iPads.

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