Google describes a staggering scale of ‘abusive modifications’ in its Maps app
Google says it blocked more than 100 million “abusive edits” on its Google Maps platform in 2021, using both human and machine learning models.
In a blog post about how it kept Google Maps trustworthy amid a torrent of malicious activity last year, the company explained how to combat abuse on the platform and keep the changes users see to less than one percent. despite receiving 20 million user edits every day.
Google says scammers are constantly trying to update legitimate business profiles with abusive content
mods, for example, but a combination of their AI and human teams managed to shut down most of them.
Google says it has identified 7 million fake business profiles, of which 630,000 were directly reported. It says that 12 million attempts to create fake profiles were stopped at the source, as were 8 million fraudulent attempts to claim legitimate profiles.
“Thanks to continuous improvements in our machine learning, our technologies and teams have disabled more than a million user accounts due to non-compliant activities, such as vandalism or online fraud,” the company added in the publication of the report. Blog.
Google also discussed its efforts to crack down on review bombing, saying it has blocked or removed 95 million non-compliant reviews, many of which were designed to harm local businesses “often spurred on by public attention.” about differences of opinion,” including on issues like COVID-19. One million reviews were removed after being reported directly to Google.
“In 2021, to prevent non-compliant content from appearing on Google business profiles, we implemented protections at more than 100,000 businesses after detecting suspicious activity and abuse attempts,” the company told the society.
“The local knowledge contributed by our global community is an important part of what makes Google Maps more than just a navigation tool. We will continue to invest to keep this information current and reliable so you can discover insights about the world around you. .
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