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Milvik launches mobile health app with wallet functionality in Bangladesh



Milvik launches mobile health app with wallet functionality in Bangladesh


Swedish health and fintech company Milvik Bima has launched its mobile health app in Bangladesh.

WHAT IS IT ABOUT

According to a press release, the Milvik Health+ app combines e-commerce and payment tools for healthcare.

It also has telemedicine features that allow users to talk to their doctors and keep track of their appointments and follow-up calls. They can also access their medical history through the app.

Users can also earn health points that accumulate with each in-app payment of their health subscriptions. These points can be redeemed for health products such as medications, medical equipment, wearable health and fitness devices, eye and mouth care products, and nutritional items.

Additionally, the app allows users to manage their health subscriptions with flexible payment options and the ability to update details for their family members. They can also keep track of their health savings.

BECAUSE IT MATTER

Founded in 2010, Milvik Bima offers telemedicine, specialty care, health screenings, personalized health programs, medication delivery, lab tests, and insurance.

The company first entered Bangladesh in 2012. It also operates in eight other countries in Asia and Africa.

Bringing fintech to digital health will help bridge the gap in healthcare access in Bangladesh, according to Reynold D’Silva, Milvik Bima’s Global Growth Director and Asia CEO.

With a health wallet feature in the Milvik Health+ app, Milvik Bangladesh will be able to offer a wide range of health benefits to customers and make access to health care more accessible, said country manager Ankur Basu.

In the meantime, the company is working with its implementation partner, ACCESS Health International, to explore public-private financing opportunities.

MARKET IMAGE

According to Statista, the digital health market in Bangladesh is worth $371.5 million this year. It is projected to grow to $631.6 million by 2026, growing at a CAGR of 14.19%.

The Management Information System unit of the Directorate General of Health Services is driving Bangladesh’s digital health transformation by fostering an enabling environment for digital innovation. This includes enabling an integrated health information system, creating electronic health records for every citizen, and exploiting population health data using AI.

As a result of the country’s efforts to enable digital health innovation, more startups have sprung up in recent years, including e-******** Arogga and telemedicine service provider Daktar Bondhu, both launched in 2020.

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