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Nikon: historic decision, stop the production of reflex cameras and focus on mirrorless



Nikon: historic decision, stop the production of reflex cameras and focus on mirrorless

In just three lines of a press release from Nikkei Asia, we learn that the brand Nikon will withdraw from the SLR camera market. The manufacturer follows the decisions already made by Canon in December 2021 and leaves a market where there are fewer and fewer manufacturers.

Fortunately, Nikon isn’t abandoning the camera market entirely. The brand will instead focus on mirrorless hybrids. This category continues to grow in popularity and now allows us to offer lighter, more compact and less brittle casings.

Since the beginning of 2021, Nikon has finished the production of its entry-level SLRs. Manufacturers also have to contend with growing competition from smartphones. According to Sony, the photo quality of smartphones is about to surpass that of SLRs. Nikkei Asia directly mentions the smartphone competition among the causes of Nikon’s withdrawal. Even the historic manufacturers of the sector have taken this decision by forging partnerships with smartphone manufacturers. The latest is Xiaomi with the Leica brand.

The manufacturer will therefore be able to be successful with devices such as the Nikon Z30a hybrid whose launch is scheduled for July 14 and which is the ideal candidate to devote himself to photography or video.

With this fresh start, the SLR market is more likely to disappear altogether. At retailers, apart from the latest stocks of Canon or Nikon cameras, you can still find offers from Pentax. But for how long?