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Samsung Gear S2 by Alessandro Mendini



Samsung Gear S2 by Alessandro Mendini

Samsung has announced an exclusive partnership with the Italian designer Alessandro Mendini for creating limited edition accessories for the new Gear S2. The collaboration will give life to a series of alternatives designed to personalize and tailor your own smartwatch, thus adding style and fun to your mobile experience.

Alessandro Mendini
is an important figure in the Italian design scene and is recognized for having defined a new approach to the subject, combining the diversity of cultures and setting aside the traditional concept of “design” linked to the notion of “function”. This way of thinking about design comes very close to Samsung’s approach to creating wearable devices capable of rto define the culture of mobile communication through a functional yet elegant and personal experience. Thus one of the most important partners of Samsung for creating the design of the displays, Mr. Time by Apposter, worked closely with Alessandro Mendini to help him integrate his design into the Gear S2.
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“I believe that the watch is one of the most precise and precious devices that humanity has ever created and Samsung has successfully reinvented it, adapting it perfectly to a market where technology plays a primary role”, said Alessandro Mendini. “It was fun and at the same time interesting to work together with the leading group in the world of telephony to create one smartwatch that combines the digital world with the traditional style of the clock to create a unique design experience, which undoubtedly represents the future of telephony “.

The Samsung Gear S2 retains with aesthetic taste thanks to a battery life cwith autonomy up to 2-3 days. Featuring a colorful display and a thin, interchangeable strap, the Gear S2 collection designed by Alessandro Mendini allows you to create different looks suitable for every style.