TikTok would like to add games to its app and is testing them in Vietnam
Video-based social network TikTok is reportedly interested in adding mini-games to its app across multiple platforms, and the company is already testing them in Vietnam.
According to a new report from Reuters, adding games would allow TikTok to earn more ad revenue, which is never a bad thing when that’s their entire business model.
TikTok has been testing users to play games on its video-sharing app in Vietnam, as part of plans for a big push in gaming, four people familiar with the matter said.
Offering games on its platform would increase ad revenue as well as the time users spend on the app, one of the most popular in the world with more than a billion monthly active users.
The same report says sources believe TikTok will release games more widely in South Asia, with the company wanting to tap into parent company ByteDance’s growing collection of game titles. A statement from a spokesperson did not confirm the report as such, but did mention that TikTok has been testing HTML5 games with partners including Zynga, the company behind a host of Facebook and mobile games.
TikTok isn’t the first unexpected company to dabble in gaming, of course. Netflix has done something similar before, though TikTok’s move is likely more about selling ads against its games than driving pure user engagement. Reuters notes that even as things stand, TikTok is expected to see ad revenue triple to $11 billion this year.
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