How to use app tracking transparency on iPhone and iPad
Source: Christine Romero-Chan / ComoHow
Since iOS 14.5, Apple has added a feature called Application Tracking Transparency (ATT). But what is it exactly? App Tracking Transparency allows you to control which apps can track your activity on other companies’ apps and websites. Once enabled on your iPhone or iPad running iOS 14.5 and later, apps must ask users for permission to track their activity.
If you’re not yet familiar with how this tracking technology works, think back to all those times you searched for a specific product that maybe you only needed to buy once. You may or may not have purchased the item, but then you get bombarded on Facebook and Instagram with ads for other similar products. Sounds familiar? This is because companies like Facebook collect user data, such as browsing history, to serve “tailored” ads, etc. While this may seem right at first, it gets boring after you see what appears to be the 50th toilet cleaner ad.
So how do you use app tracking transparency on the best iPhone and iPad, like your iPhone 13 Pro? Don’t worry; We will show you everything you need to know.
Table of Contents:
- How to enable app tracking transparency on iPhone and iPad
- How to allow an app to track if you previously rejected it
- Keep your browsing history private with App Tracking Transparency
How to enable app tracking transparency on iPhone and iPad
By default, App Tracking Transparency should be turned on for everyone once the iPhone or iPad is updated to at least iOS 14.5 or later, like iOS 15. But if you want to make sure it’s on, or want to turn it off, here’s how. .
Scroll down and tap Privacy.
Make sure the Allow apps to request tracking option is turned on (green). If you want to turn it off, just tap the switch until it’s grayed out.
With App Tracking Transparency enabled, apps that comply with Apple’s new policies will display a notice the next time you launch the app. This notice asks for your permission to track your activity on the app itself, as well as on other company apps and websites, and it is up to you whether or not you allow it or request that the app not track it.
All apps that have requested permission to track you will appear in the Privacy Tracking section.
How to allow an app to track if you previously rejected it
If you previously didn’t allow an app to track your information, or if you did but have now changed your mind, you can toggle for individual apps as you see fit.
Scroll down and tap Privacy.
Tap the switch next to the apps you want to allow or disallow tracking.
Keep your browsing history private with App Tracking Transparency
Apple has always had a strong stance on user privacy, as you can see on its privacy page. App tracking transparency is just one more tool in the arsenal to protect our data from advertisers and companies like Facebook, and it certainly seems like it’s hitting them hard. So be sure to turn it on if you don’t want Big Brother to know you’re looking for mundane household items and things.
Updated April 2022: These steps are still relevant for iOS 15 and iPadOS 15.
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