This is how Square Enix promotes ‘Final Fantasy XV’ in Japan

After 10 years since the official announcement of Final Fantasy Versus XIII, we finally have a official release date for the long-awaited Final Fantasy XV, which will arrive exclusively on PlayStation 4 and Xbox One starting this month next September 30.

Although still a few months left For its launch, the developer Square Enix has started the game’s advertising campaign to attract as many users as possible and achieve a good number of initial sales, since as we know, the game needs 10 million units sold “to be a success.” As an advertising medium, the company has used many of the most important video game and entertainment stores in Japan, filling them with banners and audiovisual content on televisions.

You can take a look at said advertising campaigns in the images below, with the name of their respective store:

Yodobashi Camera Akihabara:

Yodobashi Camera Yokohama:

Sofmap Akihabara Main Store:

Sofmap Amusement Hall Akihabara:

Bic Camera Hachioji:

Bic Camera Kawasaki:

Nojima LaLaPort Yokohama:

LABI Shinagawa Oimachi:

Tsutaya Shibuya:

Fountain