Xbox Cloud Gaming has no choice but to leave Apple TV owners out in the cold

I’m sick of Apple’s excuses for not allowing Xbox Cloud Gaming (and similar game streaming services) on the App Store. Microsoft has announced that it will bring the Xbox app to Samsung TVs in 2022, allowing gamers to play more than 100 games in the cloud without the need for a console.

Stream Xbox games directly to your TV, no console required

Play 100+ cloud games with the Xbox app on your 2022 Samsung Smart TV:

— Xbox (@Xbox) June 9, 2022

It’s a great idea. While the console will always have a place for lower latency, better graphics, and other benefits, sometimes you just want to sit down and play a less intensive game in bed, at your office, or anywhere else in your home where you can have a TV.

However, to play Xbox on TV, most of us had to choose whether we wanted to buy multiple consoles for all of our TVs. It’s safe to say that, for most of us, that hasn’t happened and we’ve resigned ourselves to playing on the only screen our only console has been connected to.

While the Samsung TV integration is the first to bring Xbox Cloud Gaming to a TV without the need for a console, it certainly won’t be the last. Other makes and models are sure to follow in the coming months and years, as Microsoft has already said it’s exploring more TV partnerships.

There’s another place the company will likely explore besides the TVs themselves: media players. While many people have TVs and Microsoft could worry about designing the Xbox app for every make and model, it could also build the Xbox app for a small number of media players and bring the experience to any TV with an HDMI port.

Streaming devices like Roku, Fire TV, and Apple TV are some of the most popular and can be found in millions upon millions of homes. It’s no surprise that people choose external streaming devices, especially since most embedded TV operating systems and their interfaces are slow and clunky. Despite rumors that Microsoft is also developing its own Xbox Cloud Gaming streaming device, other streaming devices are excellent property for getting the Xbox app to as many TVs as possible.

Unfortunately, while the Xbox app could surely make its way to a platform like Roku or Fire TV, it’s currently still impossible to do so with Apple TV. Apple, like two years ago, is still blocking an app that allows multiple game titles to exist on the App Store. As the company explains, games must be submitted individually for review:

“Our customers love great apps and games from millions of developers, and game services are absolutely safe to launch on the App Store as long as they follow the same set of guidelines that apply to all developers, including submitting of games individually for review and charting and In addition to the App Store, developers can choose to reach all iPhone and iPad users on the web through Safari and other browsers on the App Store.

While this prevents gaming subscription services like Xbox Game Pass (and with it Xbox Cloud Gaming) from existing as an app on iPhone, iPad, Mac, or Apple TV, Apple has still moved forward with its own gaming subscription service to through the App Store. : AppleArcade. While Apple has technically followed its own rules, as each game exists as a separate app, it also has the luxury of setting up Apple Arcade as its own tab in the App Store, something competing game services don’t have as an option.

iPhone, iPad, and Mac users were able to bypass the App Store and access Xbox Game Cloud through Safari (which everyone will tell you is not an acceptable solution that Apple forces us to do), but this option doesn’t exist because a Safari app does not exist on Apple TV.

The part that makes the lack of an Xbox Cloud Gaming app on Apple TV even more irritating is that Apple TV already supports the Xbox Wireless Controller (just like the iPhone, iPad, and Mac). The idea that the future of Xbox, of which Xbox Cloud Gaming will be a big part, is currently not allowed on a streaming device that advertises controller support for the service is just… crazy.

Sure, Xbox Cloud Gaming still has a while before it’s available in all things, but once it is, Apple TV will stick out like a sore thumb. If so, it will be just one more reason why Apple continues to struggle to be considered a serious player in the gaming industry.

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