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Android TV and Google TV users can no longer buy or rent content from Apple



Android TV and Google TV users can no longer buy or rent content from Apple


Source: Joe Maring/ComoHow

Android TV and Google TV device users can no longer buy or rent content from iTunes, though they can still watch content they already own.

German site 4KFilme first reported the move, which started appearing as people took to Reddit, and it appears users of Android TV and Google TV devices can no longer buy or rent movie content on iTunes when using the app. AppleTV. However, any purchased content can still be viewed. If the content isn’t already owned by you, the back button that initiates a purchase or rental simply takes people to a page that says “You can buy, rent, or subscribe in the Apple TV app on iPhone, iPad, and more streaming devices.” . ”

However, this change does not seem to be happening on all third-party platforms. Reports note that Smart TV devices with the Apple TV app continue to work as before, though this could be a simple case where their apps haven’t been updated yet.

We also tested the behavior on an LG OLED E9 from 2019. There, it is still possible to buy and borrow. So it looks like it’s only explicitly about Android TV/Google TV.

It has been suggested that the removal of the option to buy or rent content using Android TV and Google TV could be due to a dispute over payments, and it is likely that Google wants some kind of reduction of all payments made through the Apple app. TV. It’s speculation at this point, but it seems like a decision by Apple to remove the feature entirely and force people to make payments through another method.

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