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Gone are the App Store’s vaunted privacy labels



Gone are the App Store’s vaunted privacy labels


Source: Adam Oram/ComoHow

Apple’s App Store privacy labels are gone, but it’s not clear why. Although it seems very likely that this is a bug, it is possible that Apple is changing something in the background. However, no apps currently display their privacy labels in the App Store on all Apple platforms.

Apple announced its privacy labels at WWDC in 2020 with the goal of letting people see what information an app would collect before installing it. If an app collects data, privacy labels are supposed to explain it so users can make an informed decision before downloading it. However, as Twitter posts pointed out, they all disappeared.

Source: Apple

In particular, Apple requires app store privacy information to be provided each time a new app or update is submitted for review.

The App Store now helps users better understand an app’s privacy practices before downloading it on any Apple platform. On each app’s product page, users can learn more about some of the types of data the app may collect and whether that data is linked to or used to track them. You will need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you embed in your app, on App Store Connect. This information is required to submit new apps and app updates to the App Store.

I’ve reached out to Apple to confirm what’s going on, but for now it seems users are on their own if they want to make sure an app doesn’t do anything they don’t want it to.

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