For those of you who are familiar with Atlus games in Europe, you will probably have heard the name of NIS America in your games. This is because this company has until now been in charge of the distribution of Atlus in the most of your deliveriesin territories such as Spain and France.
During a recent interview With MCV, Takuro Yamashita of NIS America stated that it has become very difficult to work with Atlus since it was purchased by Sega, a company that previously stated that “few things would change” with the purchase of Atlus. Apparently, the distribution It is one of them and its agreement has not ended on good grounds.
These were the words by Yakuro Yamashita before MCV:
About 10 days ago, we ended our partnership with Atlus in Europe and the United States. Atlus has been very demanding with the selection of the European distributor partner after being bought by Sega. It has always selected its distributor for Europe based on the highest minimum guarantee on a title per title base. I realized that it was very difficult for NIS America to establish an equal partnership with Atlus
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