Electronic Arts will only invest in major releases when virtual reality is established

We continue talking about Blake Jorgensen, head of finance and CFO of Electronic Arts, who, in addition to talking about the dates (and delays) to some of the company’s biggest releases like Battlefield 5 and Mass Effect Andromeda, wanted make the strategy clear that will follow for a market that will open in the coming months and whose fate is unknown to everyone: Virtual reality.

Despite being a company with dozens of top-level studios and thousands of workers around the world – not to mention the billions they bill every year – EA will not blindly bet on the next virtual reality headsets from HTC, Oculus and of course PlayStation VR. The company will expect the device market to be “at the level of next-generation consoles” to invest significant amounts of money to make triple-A or best-selling games, amounts that are usually between 50 and 100 million dollars of investment.

According to the sales estimates handled by EA itself, both Xbox One and PlayStation 4 add up to about 60 million consoles worldwide today, and it is difficult to think that a similar number of helmets sold can be achieved in a short period of time.

Taking into account how expensive the technology is and the currently meager support that the major publishers are offering to it, it seems that virtual reality, at least in the world of video games, It is difficult for him to succeed, although at the moment it is too early to draw conclusions, and only time will tell us or take away (hopefully) our reason.